We All Took A Hit in 2020.Let us show you what’s working right now in 2021!
We All Took A Hit in 2020... Let us show you what’s working right now in 2021!
Here’s what success looks like today...
We’ve spoken to hundreds of executives from a variety of industries and the ones who are succeeding right now – all have a similar approach.
We’ve spoken to hundreds of executives from a variety of industries and the ones who are succeeding right now – all have a similar approach.
Here’s what success looks like today...
We’ve spoken to hundreds of executives from a variety of industries and the ones who are succeeding right now –
all have a similar approach.
We’ve spoken to hundreds of executives from a variety of industries and the ones who are succeeding right now –
all have a similar approach.
Here’s an important question...Is your competition more well-known than you? We can fix that!
Here’s an important question...Is your competition more well-known than you? We can fix that!
In a post-COVID environment, pent-up opportunity for business will be positively explosive.
Are you ready?
Our clients range from the President of the United States to Facebook, DuPont, Goldman Sachs and Samsung.
Good Things Come to Those Who Don’t Wait
Good Things Come to Those Who Don’t Wait
What if YOU could be one of the leaders who sees around corners, starts an industry trend and innovated when everyone else was freaking out?
As the COVID vaccine is distributed, the economy will be ready to rebound, and the pent-up opportunity for businesses will be positively explosive!
We are the go-to crisis team by major industry players and people like
President Joe Biden, ASAE, Facebook, DuPont, Goldman Sachs and Samsung.
As the COVID vaccine is distributed, the economy will be ready to rebound, and the pent-up opportunity for businesses will be positively explosive!
We are the go-to crisis team by major industry players and people like
President Joe Biden, ASAE, Facebook, DuPont, Goldman Sachs and Samsung.
Good Things Come to Those Who Don’t Wait
Good Things Come to Those Who Don’t Wait
What if YOU could be one of the leaders who sees around corners, starts an industry trend and innovated when everyone else was freaking out?
As the COVID vaccine is distributed, the economy will be ready to rebound, and the pent-up opportunity for businesses will be positively explosive!
We are the go-to crisis team by major industry players and people like
President Joe Biden, ASAE, Facebook, DuPont, Goldman Sachs and Samsung.
As the COVID vaccine is distributed, the economy will be ready to rebound, and the pent-up opportunity for businesses will be positively explosive!
We are the go-to crisis team by major industry players and people like
President Joe Biden, ASAE, Facebook, DuPont, Goldman Sachs and Samsung.
Our communications and training agency has been getting some pretty amazing results...
- Multi-million-dollar opportunity after a $25K investment with our agency.
- 20% increase in profit after the company worked with us to solve a business crisis and then become the go-to source for industry trade media.
- 18% increase in revenue after the company invested in placing its executive team in training for high-stress situations.
That’s what we’ve done for dozens of executives and companies and that’s what we can do for you.
“Life is 10% of what happens to you and 90% of how you deal with it.”
Our communications and training agency has been getting some pretty amazing results...
- Multi-million-dollar opportunity after a $25K investment with our agency.
- 20% increase in profit after the company worked with us to solve a business crisis and then become the go-to source for industry trade media.
- 18% increase in revenue after the company invested in placing its executive team in training for high-stress situations.
That’s what we’ve done for dozens of executives and companies and that’s what we can do for you.
"Life is 10% of what happens to you and 90% of how you deal with it."
Here's when
to call us:
Not everything that’s a crisis seems like one at first.
If you are trying to get people to view you or your company as the right choice – but haven’t succeeded yet – that’s a business crisis.
As a FBI former hostage negotiator Chip Massey knows how to influence people to change their minds and close deals fast. And, as a former publicist, Adele Cehrs knows exactly what to say to get people into the news and out of the news.
Chip and Adele have similar strategies they developed independently and applied to convince everyone from guys with guns to Fortune 500 CEOs to the general public.
Imagine what that kind of business know-how can do for you...
Here’s the good
news for you:
Here’s the good
news for you:
At When And How, we know a thing or two about how to use a moment for momentum.
And we can get your company up to speed in no time, while your competitors are still hibernating.
And that's why every CEO needs a Crisis Communication Expert in their back pocket.
And we can get your company up to speed in no time, while your competitors are still hibernating.
And that's why every CEO needs a Crisis Communication Expert in their back pocket.
The Wall Street Journal calls Adele Cehrs, “the crisis expert to call.”
And, Inc. Magazine says Chip Massey is a business consultant who, “knows how to talk anyone off a ledge.”
How it works:
We Take All the Stress of a Crisis Away from You
So That You Can Focus on What You Do Best.
Request a Quote
Each crisis is different. Tell us about your issue and what you need help with. This conversation is completely confidential.
Receive an Estimate
We will ask you a few questions to get what we need to provide you a quote.
We Build and Test
After you make a payment, we will onboard you, give you a project delivery plan and get to work to immediately address your issues.
We Deploy
After building your hour-by-hour crisis approach, you can either take it from there, or you can hire us to address the issue with your team in real-time to avoid burn out.
We Find Opportunities
Never waste a good crisis. We believe every crisis teaches you something, but also give you a chance to re-establish your mission and make new promises to your stakeholders and start fresh. We search for opportunities to re-establish credibility and in turn grow your bottom line.
Don't Let A Set Back Stop You from Hitting Your Business Goals
Here's when
to call us:
Not everything that’s a crisis seems like one at first.
If you are trying to get people to view you or your company as the right choice – but haven’t succeeded yet – that’s a business crisis.
As a FBI former hostage negotiator Chip Massey knows how to influence people to change their minds and close deals fast.
And, as a former publicist, Adele Cehrs knows exactly what to say to get people into the news and out of the news.
Chip and Adele have similar strategies they developed independently and applied to convince everyone from guys with guns to Fortune 500 CEOs to the general public.
Imagine what that kind of business know-how can do for you...
Here’s the good
news for you:
Here’s the good
news for you:
At When And How, we know a thing or two about how to use a moment for momentum.
And we can get your company up to speed in no time, while your competitors are still hibernating.
And that's why every CEO needs a Crisis Communication Expert in their back pocket.
And we can get your company up to speed in no time, while your competitors are still hibernating.
And that's why every CEO needs a Crisis Communication Expert in their back pocket.
The Wall Street Journal calls Adele Cehrs, “the crisis expert to call.”
And, Inc. Magazine says Chip Massey is a business consultant who, “knows how to talk anyone off a ledge.”
How it works:
We Take All the Stress of a Crisis Away from You
So That You Can Focus on What You Do Best.
Request a Quote
Each crisis is different. Tell us about your issue and what you need help with. This conversation is completely confidential.
Receive an Estimate
We will ask you a few questions to get what we need to provide you a quote.
We Build and Test
After you make a payment, we will onboard you, give you a project delivery plan and get to work to immediately address your issues.
We Deploy
After building your hour-by-hour crisis approach, you can either take it from there, or you can hire us to address the issue with your team in real-time to avoid burn out.
We Find Opportunities
Never waste a good crisis. We believe every crisis teaches you something, but also give you a chance to re-establish your mission and make new promises to your stakeholders and start fresh. We search for opportunities to re-establish credibility and in turn grow your bottom line.
Don't Let A Set Back Stop You from Hitting Your Business Goals
This is the team
to have on your side.
To put it simply, we are more than just change experts.
We’re change agents who work with CEOs and their management teams to:
We’re change agents who work with CEOs and their management teams to:
Anticipate & Navigate
change to boost your bottom line
Generate Impact
and buzz for your company
Play Smart Defense
in a crisis for maximum ROI
Enhance Your Company's Relevance
and revenue through strategic “newsjacking”
Build Dynamic & Resilient Teams
who can beat the competition
Win with WHEN AND HOW
Chip and Adele will show you how to convince anybody, anytime of anything.
As a business consultant, Chip’s ability to read people, de-escalate upset customers and convince anyone of nearly anything is a world-class, skill-set in high-demand.
Adele Cehrs’ brings proven business-know-how and decades of experience advising major players from C-suite executives at Dupont, Lockheed Martin to President of the United States.
When And How’s proven, repeatable methodology is based on behavioral science.
We help you and your business thrive in the face of challenges. We make your team ready for anything.
And that’s good for you, your business, and your bottom-line.
And that’s good for you, your business, and your bottom-line.
This is the team
to have on your side.
To put it simply, we are more than just change experts.
We’re change agents who work with CEOs and their management teams to:
We’re change agents who work with CEOs and their management teams to:
Anticipate & Navigate
change to boost your bottom line
Generate Impact
and buzz for your company
Play Smart Defense
in a crisis for maximum ROI
Enhance Your Company's Relevance
and revenue through strategic “newsjacking”
Build Dynamic & Resilient Teams
who can beat the competition
Win with WHEN AND HOW
Chip and Adele will show you how to convince anybody, anytime of anything.
As a business consultant, Chip’s ability to read people, de-escalate upset customers and convince anyone of nearly anything is a world-class, skill-set in high-demand.
Adele Cehrs’ brings proven business-know-how and decades of experience advising major players from C-suite executives at Dupont, Lockheed Martin to President of the United States.
When And How’s proven, repeatable methodology is based on behavioral science.
We help you and your business thrive in the face of challenges. We make your team ready for anything.
And that’s good for you, your business, and your bottom-line.
And that’s good for you, your business, and your bottom-line.
Our Process
The What Behind When And How
1
Measure Your Relevance To Maximize ROI
2
Refine Your Negotiation And Convincing Skills
Drawing from techniques from the FBI hostage negotiation and corporate fixers playbook, you will develop the powers of perception and persuasion you need to sell that big idea, close that deal, and generally get your way. (And who doesn’t want that?)
3
Prevail
In A Crisis
A Crisis
Using an approach rooted in neuroscience, psychology and social science, we help clients solve the most complex business challenges.
4
Executive
Presence And Visibility
And Visibility
Learn how the best executives get ahead and stay ahead through our executive visibility program, which includes executive messaging, Facebook ads, videos, award submissions and placement in top-tier business media like Bloomberg Businessweek and CNN.
5
Create Influence Through Behavior Based Messaging
We look at six key factors that make your brand influential: authority, reciprocity, liking, scarcity, social proof, and commitment and consistency.
6
Read People And
Personas
Go full FBI on your customer base. We map your customers’ “unstated narrative,” build out different customer personas, and develop messages to resonate with each one.
Not only will you close deals faster and win more sales, you’ll get better at reading your competition, colleagues, and potential employees.
7
Hone Your Interview
Skills
Acquire the sophisticated interview techniques you need to hire the ideal candidate, appoint the perfect board member, or make the best business decision.
8
Train Your Team Immersive Leadership Experience
You’ll get a chance to step into the shoes of an executive in a high-stress situation, confront ethical dilemmas and hear from industry experts in a wide range of fields.
Our training combines FBI stealth, business strategy, and leadership know-how to enhance your company’s success and reputation.
Our Process
The What Behind When And How
1
Measure Your Relevance To Maximize ROI
Multiply your ROI by as much as 20x by taking advantage of when your brand is most relevant. Increase customer loyalty, find hidden revenue, and gain new customers.
2
Refine Your Negotiation And Convincing Skills
Drawing from techniques from the FBI hostage negotiation and corporate fixers playbook, you will develop the powers of perception and persuasion you need to sell that big idea, close that deal, and generally get your way. (And who doesn’t want that?)
3
Prevail In A Crisis
Using an approach rooted in neuroscience, psychology and social science, we help clients solve the most complex business challenges.
4
Learn how the best executives get ahead and stay ahead through our executive visibility program, which includes executive messaging, Facebook ads, videos, award submissions and placement in top-tier business media like Bloomberg Businessweek and CNN.
5
Create Influence Through Behavior Based Messaging
We look at six key factors that make your brand influential: authority, reciprocity, liking, scarcity, social proof, and commitment and consistency.
6
Read People And Personas
Go full FBI on your customer base. We map your customers’ “unstated narrative,” build out different customer personas, and develop messages to resonate with each one.
Not only will you close deals faster and win more sales, you’ll get better at reading your competition, colleagues, and potential employees.
7
Hone Your Interview Skills
Acquire the sophisticated interview techniques you need to hire the ideal candidate, appoint the perfect board member, or make the best business decision.
8
Train Your Team Immersive Leadership Experience
And now, a word
from our Clients
The Real Stuff
Without the Fluff
We deal directly with our clients–No B team, no unnecessary fees, no bogus crisis experts.
We’ve been in the trenches and have the war stories to prove it.
Adele Cehrs is a trained journalist, entrepreneur, author, and crisis communications expert.
Chip Massey is a former FBI special agent and hostage negotiator (which is about as real as it gets).
We have combined our expertise to create a powerful consultancy that can help you get – and keep –the upper hand in any situation.
We deal directly with our clients–No B team, no unnecessary fees, no bogus crisis experts.
We’ve been in the trenches and have the war stories to prove it.
Adele Cehrs is a trained journalist, entrepreneur, author, and crisis communications expert.
Chip Massey is a former FBI special agent and hostage negotiator (which is about as real as it gets).
We have combined our expertise to create a powerful consultancy that can help you get – and keep –the upper hand in any situation.
And now, a few
more words
from our Clients
Keith Little
Director, Lockheed Martin
Sharon Kneebone
Executive Director of NSH
"We had financial mismanagement by a former employee, which was discovered right after I took the position.
With Adele's help, we were able to deal with the issue, de-escalate board members, and message the issue to our membership without incident. Afterward, we were able to demonstrate my role in fixing the problem as a new leader. I highly recommend her."
Richard Yep
CEO, American Counseling Association
She turned a crisis into an opportunity and our organization stayed on the right side of history.
I highly recommend her."
Victor L. Velazquez
COO, DC Bar Association
"Adele took an online crisis from a major issue and made it into a whisper."
"Adele is simply the best in the business. And, I turn to her often for advice and I recommend you do the same."
Ryan Klang
Chief of Staff, The Washington Center
"Every time a crisis flares up for TWC, my only regret is not calling Adele and Chip sooner. They always find the quickest way to solve the most difficult issues. I highly recommend this team."
Ben Dipietro
Wall Street Journal Editor
"Adele is one of the foremost crisis communication experts in her field. I turn to her often for her analysis and perspective for the Crisis of the Week column."
And now, a few
more words
from our Clients
Keith Little
Director, Lockheed Martin
"Adele was very successful in working with our CEO and division presidents to explain a complex topic to the public quickly and efficiently.
She is not only fast — she's smart.
She uses real-time data as a basis for her recommendations. I'd hire When And How on any communications project I have and I recommend you do the same."
Sharon Kneebone
Executive Director of NSH
"We had financial mismanagement by a former employee, which was discovered right after I took the position.
With Adele's help, we were able to deal with the issue, de-escalate board members, and message the issue to our membership without incident. Afterward, we were able to demonstrate my role in fixing the problem as a new leader. I highly recommend her."
Richard Yep
CEO, American Counseling Association
She turned a crisis into an opportunity and our organization stayed on the right side of history.
I highly recommend her."
Victor L. Velazquez
COO, DC Bar Association
"Adele took an online crisis from a major issue and made it into a whisper."
Shawn Boynes
CEO, Association of Anatomists
"Adele is simply the best in the business. And, I turn to her often for advice and I recommend you do the same."
Ryan Klang
Chief of Staff, The Washington Center
"Every time a crisis flares up for TWC, my only regret is not calling Adele and Chip sooner. They always find the quickest way to solve the most difficult issues. I highly recommend this team."
Ben Dipietro
Wall Street Journal Editor
"Adele is one of the foremost crisis communication experts in her field. I turn to her often for her analysis and perspective for the Crisis of the Week column."
Why When And How?
We have real-life experience you can rely on.
Chip Massey is a business consultant and former FBI special agent and
hostage negotiator.
He has used his crack interrogation skills on corporate whistleblowers, spies, and terrorists.
In his 20 years of law enforcement experience, Chip has worked with the CIA to track down spies, lead high-profile criminal cases and counter-terrorism investigations.
A master negotiator, he has deescalated dangerous hostage situations and convinced spies and violent felons to give themselves up.
Adele Cehrs is a published author, serial entrepreneur and Wall Street Journal columnist on crisis management.
In her previous life as a journalist, she has interviewed founders of major internet businesses like 1-800 Flowers, eBay and AOL.
Adele was listed as a “business wonder woman” by the Washington Business Journal. The Wall Street Journal named her as “the crisis expert to call.”
Adele was listed as a “business wonder woman” by the Washington Business Journal. The Wall Street Journal named her as “the crisis expert to call.”
We have combined our skill sets to help you lead better, solve crises faster, and create a team that can handle anything you throw at them.
So give us a call. Let’s talk about your business, your customer base, your short-term challenges,
and long-term goals.
Together, we can harness the future for your company.
So give us a call. Let’s talk about your business, your customer base, your short-term challenges,
and long-term goals.
Together, we can harness the future for your company.
Why When And How?
We have real-life experience you can rely on.
Chip Massey is a business consultant and former FBI special agent and
hostage negotiator.
He has used his crack interrogation skills on corporate whistleblowers, spies, and terrorists.
In his 20 years of law enforcement experience, Chip has worked with the CIA to track down spies, lead high-profile criminal cases and counter-terrorism investigations.
A master negotiator, he has deescalated dangerous hostage situations and convinced spies and violent felons to give themselves up.
Adele Cehrs is a published author, serial entrepreneur and Wall Street Journal columnist on crisis management.
In her previous life as a journalist, she has interviewed founders of major internet businesses like 1-800 Flowers, eBay and AOL.
Adele was listed as a “business wonder woman” by the Washington Business Journal. The Wall Street Journal named her as “the crisis expert to call.”
Adele was listed as a “business wonder woman” by the Washington Business Journal. The Wall Street Journal named her as “the crisis expert to call.”
We have combined our skill sets to help you lead better, solve crises faster, and create a team that can handle anything you throw at them.
So give us a call. Let’s talk about your business, your customer base, your short-term challenges,
and long-term goals.
Together, we can harness the future for your company.
So give us a call. Let’s talk about your business, your customer base, your short-term challenges,
and long-term goals.
Together, we can harness the future for your company.
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